MAKE KASI GREAT

BIGGEST INDEPENDENT ONLINE MEDIA HOUSE

KASIBC_AFRICA©®™ 

CHANON LECODEY MERRICKS ONLINE_EDITOR©®™ 

BIGGEST INDEPENDENT ONLINE MEDIA HOUSE 

KasBC_Africa 

After conducting extensive research in Townships, we identified challenges that impede the economic participation of Township residents in the formal and informal economy

We identified that access to the media is the biggest challenge facing Township residents. 

We came with up with the following practical solutions: 

Evidence suggests that 40% of Township residents are unemployed, notwithstanding this gloomy statistics Township residents have the biggest buying power  in the Township economy. 

The government spends almost R10 Million on average on social grants per Township every month, that equates to billions of rand in buying power monthly.  Almost 100% of that revenue  is not reinvested into the Township Economy to create Jobs and Generational Wealth for Township residents. 

South Africa Population at 60 Million with Gauteng , KwaZulu Natal and Eastern Cape making up almost 70 % of that population. 

We will use the 100 Township Model to ensure we deliver jobs and opportunities for  KasiPeople

100 Township Setup in all nine provinces, 12 Townships per province. 

Please download our list of 100 Townships and Africa 50 Countries from our Platforms.

Market Environment 

The content produced by Kasibc_Africa will be targeted at middle-to high income earners and dwelling in urban, peri-urban and metropolitan areas across South Africa and Africa, in areas not necessarily in traditional urban suburbs.

The current Media offerings are focused on largely a high income segment of the population, which offers the highest income from ad-spend. 

 KasiBC_Africa will not only focus on the growing number of middle class households and the high income households. 

Target audiences are: LSM (Living Standards Measure) 6-10 OR SEM (Socio Economic Measure) 8-10 Age: 16 and above 

Race: African , Coloured, Indian 
Sex: Male and Female 

Income: Medium to High Income (R2500 - R7999; R8000+) 

Language Profile: English, Afrikaans, Zulu , Xhosa , Sotho & Nguni 

Geographical Location: Urban and peri-urban population ( Townships ) 

Education Level: Matric and above.

Strengths 

1. Growing Digital Penetration: Africa’s internet penetration is rising (projected to exceed 50% by 2025), with smartphone adoption driving demand for mobile-optimized content and streaming services. 

2. Rich Cultural Diversity: Localized content leveraging Africa’s cultural heritage (e.g., traditional motifs, multilingual storytelling) can differentiate your platform and resonate with audiences. 

3. Cost-Effective Labor: Access to affordable creative talent in design, video production, and content creation reduces operational costs. 

4. Youthful Demographic: Over 60% of Africa’s population is under 25, creating a massive audience for digital content like short-form videos, gaming, and social media. 

5. Untapped Markets: Many regions lack dominant local platforms, offering first-mover advantages in niches like hyperlocal news, vernacular content, or ESG-focused media

Weaknesses 

1. Infrastructure Challenges: Unreliable electricity, slow internet speeds, and limited 4G/5G coverage in rural areas hinder content delivery and user engagement. 

 2. Funding Constraints: Declining ad revenue and investor caution (e.g., a 28% drop in African startup funding in 2024) make sustainability difficult without diversified income streams. 

3. Skill Gaps: Shortages in advanced digital skills (e.g., AI-driven analytics, 3D animation) limit innovation and scalability. 

4. Content Fragmentation: Overreliance on freelancers and small studios leads to inconsistent quality and homogenized offerings 

Opportunities 

 1. Digital Transformation Trends: Leverage AI tools for automated content creation (e.g., AI-generated scripts, multilingual avatars) to reduce costs and scale production. 

 2. Partnerships with Telecoms: Collaborate with providers like MTN or Airtel to bundle data plans with content subscriptions, expanding reach in underserved areas. 

 3. Localized Advertising: Brands increasingly seek culturally resonant campaigns, creating demand for platforms that blend African aesthetics with global trends. 

4. Niche Content Demand: Focus on underserved verticals like agritech, healthcare, or sustainable development to attract loyal audiences and NGO partnerships. 

 5. Monetization Innovations: Explore micro-donations, branded content (e.g., corporate-sponsored documentaries), and hybrid models (e.g., e-commerce integration). 

Threats 

 1. Intense Competition**: Global giants (Netflix, TikTok) and local players (Showmax, StarTimes) vie for market share, often with deeper pockets. 

 2. Regulatory Risks**: Shifting policies on data privacy, content censorship, and taxation (e.g., South Africa’s ICASA regulations) complicate operations. 

3. Economic Volatility: Currency fluctuations, inflation (e.g., Nigeria’s 29% unemployment), and reduced ad spending during downturns threaten revenue. 

 4. Piracy and Copyright Issues : Up to 80% of consumers access pirated content, undermining subscription models and revenue. 

5. Social Instability : Political unrest, strikes, and crime in regions like South Africa or DRC disrupt operations and deter investment. 

Key Strategic Recommendations 

1. Adopt a Mobile-First Approach: Optimize for low-data environments with lightweight apps and SMS-based content delivery to reach rural users. 

 2. Leverage AI and Local Talent**: Combine AI tools (e.g., automated editing) with African creatives to produce high-quality, culturally authentic content. 

 3. Hybrid Funding Models**: Blend grants, crowdfunding, and corporate sponsorships (e.g., branded ESG content) to ensure financial resilience. 

 4. Build Community Trust: Partner with local influencers and grassroots organizations to create hyperlocal news and avoid perceptions of bias. 

 5. Focus on Sustainability : Align with global ESG trends by highlighting African innovations in renewable energy, conservation, or social equity . 

Actionable Steps - 

Pilot in High-Growth Markets: 

Launch in countries with rising digital adoption (e.g., Kenya, Ghana, South Africa) before expanding regionally . 

Invest in Analytics: Use free tools like Google Analytics to track audience preferences and refine content strategies . 

Secure Legal Safeguards : Draft clear IP agreements and use blockchain for content rights management to combat piracy . By addressing these factors, our online media business can capitalize on Africa’s digital boom while mitigating risks inherent to the continent’s dynamic landscape 

KasiBC_ News: 

We deliver timely, relevant, and unbiased news coverage from all corners of the continent. 

Our network of local journalists and content creators ensures that we provide authentic perspectives on local, national, and pan-African issues. 

We leverage video, audio, and text to make news accessible to all. 

KasiBC_Audio: 

Our audio offerings include a vast library of podcasts, audio dramas, and music, highlighting African talent across all genres. 

From traditional storytelling to modern Afrobeats, our platform serves as a discovery engine for the continent's diverse soundscape. 

KasiBC_Video: 

We produce and curate high-quality video content, including documentaries, short-form series, and live streams of major events. 

Our focus is on showcasing the unique stories, cultures, and innovations of Africa, providing a powerful visual narrative for our audience. 

KasiBC_Events: 

The Events section is a central hub for discovering and participating in cultural festivals, townships events , music concerts, business conferences, and sports tournaments across Africa. 

We facilitate ticket sales, event promotion, and live coverage, connecting Townships and celebrating African gatherings. KasiBC_Tours : Our Tours service provides a curated marketplace for authentic travel experiences. 

We partner with local guides and tour operators to offer unique packages that showcase Africa's stunning natural landscapes, historical sites, township tours and vibrant city life. 

This service supports local economies and promotes intra-African tourism. 

KasiBC_Stores : 

The Stores feature is an e-commerce marketplace dedicated to African goods. 

We empower local artisans, designers, and businesses by providing a platform to sell their products to a pan-African and global audience. 

From fashion and art to handcrafted goods, we facilitate secure transactions and seamless delivery, helping to grow the African creative and entrepreneurial economy. 

KASIBC_AFRICA 

Annual Budget For Fiscal Year 2026/2027 

Total Shareholder Income: R1,500,000,000 

Staff Expenses: 45% of Total Income R675,000,000

This category accounts for the continent-wide team required to produce content, manage operations, and drive growth across 54 countries. A significant portion of this budget is allocated to salaries, benefits, and professional development to attract and retain top talent. 

Executive & Management: 
R100,000,000 

CEO, COO, CFO, CCO, and regional directors. 

Editorial & Content Creation: 
R250,000,000 

Journalists, news producers, editors, writers, and researchers for news, audio, and video content. This includes a large network of on-the-ground reporters across key regions. 

Technical & Product Development: R150,000,000 

Software engineers, app developers, IT and network administrators, UI/UX designers, and data scientists. 

Marketing & Sales: 
R100,000,000 

Digital marketers, sales teams for advertising and partnerships, public relations, and branding specialists. 

Events, Tours & Stores: 
R50,000,000 

Event planners, tour operators, retail managers, and support staff. 

Please visit our social media accounts and websites for our services in 100 Townships and 50 Countries in Africa 

MAKE_KASI_GREAT©®™



ANC IS READY TO CONVENE THE 5TH NATIONAL GENERAL COUNCIL

KASIBC_AFRICA©®™ 

CHANON LECODEY MERRICKS ONLINE_EDITOR©®™ 

ANC IS READY TO CONVENE THE 5TH NATIONAL GENERAL COUNCIL 

The African National Congress (ANC) affirms its full readiness to convene the 5th National General Council (NGC), which officially commences tomorrow, 

This gathering of the oldest and most enduring liberation movement marks a critical moment of reflection, evaluation, and reaffirmation of the Movement’s historic mission. The NGC provides the ANC with an opportunity to pause, take stock, and honestly assess the strides made and the setbacks encountered in the march toward the National Democratic Revolution

It is no secret that our organisation continues to face sustained pressure from those who seek to undermine its authority, distort its heritage, and dilute the symbols of our liberation. These machinations, including recent attempts by certain political formations to appropriate our legacy, will not deter the ANC from advancing the principles of freedom, democracy, and transformation. 

The ANC extends its gratitude to all supporters and, in particular, to members of the media for their commitment to covering this landmark event. A total of 687 journalists and media personnel, from South Africa and abroad, have registered, making this one of the most widely covered NGCs in the democratic era. 

This NGC carries significant political weight rooted in key developments within the Movement: 
• The ANC Renewal Project is firmly underway, with focused work to restore organisational integrity and reconnect with the motive forces. 
• Governance across various spheres of the state is stabilising, reflecting the movement’s commitment to credible and ethical leadership. • The message from the ground is clear: The ANC is not merely another political formation, it remains the only organisation with a broad, democratic mandate across the length and breadth of our country. 

As we move forward, the ANC will act with intention, purpose, and renewed discipline. The silence that may come from our direction at key moments will not be uncertainty—it will be deliberate listening, a vital component of renewal and reconnection. 

The ANC is ready. The delegates are ready. Most importantly, the people of South Africa are ready for this moment of organisational introspection and decisive progress. 

The Secretary General of the ANC, Cde Fikile Mbalula, has confirmed the organisation’s full state of readiness to deliver a successful, credible, and orderly 5th NGC. 

MAKE_KASI_GREAT©®™



SUICIDE AMONG SOUTH AFRICAN YOUTH

KASIBC_AFRICA©®™

CHANON LECODEY MERRICKS ONLINE_EDITOR©®™

SUICIDE AMONG SOUTH AFRICAN YOUTH

The Department of Women, Youth and Persons with Disabilities (DWYPD) is deeply concerned about the escalating rates of suicide among young people in South Africa.  South Africa has a significant and growing suicide crisis, with a national rate of around 23.5 per 100,000 people, one of the highest in Africa. Suicide is the second leading cause of death among young people aged 15-29.  

Research indicates that nearly one in five learners has attempted suicide at least once, while many more report persistent sadness, depression, hopelessness, trauma, bullying, and the emotional impact of socio-economic hardship. For young people living with disabilities, the risks can be even higher due to stigma, exclusion, and limited access to support services. 

The DWYPD emphasises that suicide is preventable. Protecting the mental well-being of young people requires a society-wide commitment. Families, schools, government departments, faith-based organisations, youth formations, and communities must collectively create safe, supportive environments where young people feel seen, heard, and valued. 

The DWYPD calls for: Greater investment in psychosocial services, including trained counsellors, social workers, and youth workers. • Access to mental health support within schools, communities, and youth-serving institutions

• Strengthened early intervention systems to identify warning signs before crises occur. 
Community awareness campaigns to reduce stigma around mental illness and encourage help-seeking behaviour

• Support for families and caregivers, equipping them to respond compassionately and effectively. 

The Department further urges the public to recognise the signs of distress among young people, including withdrawal, hopelessness, changes in behaviour, substance abuse, and talk of self-harm. Early intervention is critical—and can save lives. 

A reminder to all young people that help is available, and they can reach out. Anyone feeling overwhelmed, depressed, or in need of support is encouraged to contact: SADAG Suicide Crisis Line: 0800 567 567 SMS 31393 for immediate assistance. 

The DWYPD reaffirms its commitment to advancing the rights, protection, and empowerment of South Africa’s youth. Preventing suicide is a shared responsibility. 

Together, we can safeguard the mental well-being of our young people and build a society where every youth has hope, opportunity, and support. 

MAKE_KASI_GREAT©®™



FALSE “NATIONAL FAMILY SUPPORT ALLOWANCE” MESSAGE

KASIBC_AFRICA©®™ 

CHANON LECODEY MERRICKS ONLINE_EDITOR©®™ 

FALSE “NATIONAL FAMILY SUPPORT ALLOWANCE” MESSAGE

The Department of Social Development (DSD) cautions members of the public to be extremely vigilant about a fake message circulating on social media claiming that President Cyril Ramaphosa has instructed Minister Nokuzola Sisisi Tolashe to open registrations for a so-called “National Family Support Allowance” valued at R1,682 for three months.

The Department wishes to categorically dismiss this information as fake news.There is no such programme, no new cash allowance, and no registration process linked to any “National Family Support Allowance”. The message is a scam designed to mislead the public and potentially steal personal information through fraudulent links.

The Department emphasises that all official announcements on social protection programmes are issued directly by the Department, its entities, the South African Social Security Agency (SASSA) and the National Development Agency (NDA), or through verified government communication platforms.

Members of the public are urged not to click on suspicious links, not to share the false message, and to always verify information through:
✅The official DSD website
✅SASSA and NDA platforms
✅Government social media pages

The Department remains committed to providing reliable and accurate information and urges communities to help stop the spread of misinformation.

MAKE_KASI_GREAT©®™



Gauteng records 18 Road Fatalities December 2025

KASIBC_AFRICA©®™ 

CHANON LECODEY MERRICKS ONLINE_EDITOR©®™ 

Gauteng records 18 Road Fatalities December 2025 

The Gauteng Department of Roads and Transport is calling for heightened vigilance as the province recorded 18 fatalities between 1 and 5 December 2025.  

Current preliminary information indicates that pedestrian deaths remain the highest, followed by drivers. 

A breakdown of the reported fatalities is as follows:
Johannesburg: 3 fatalities - all pedestrians 
Ekurhuleni: 5 fatalities - 3 pedestrians, 1 driver, 1 unknown 
Tshwane: 6 fatalities - 1 pedestrian, 4 drivers, 1 passenger, 1 unknown 
Emfuleni: 2 fatalities - 1 pedestrian, 1 driver 
Merafong: 1 fatality - 1 passenger Gauteng 

MEC for Roads and Transport, Kedibone Diale-Tlabela, says the numbers are deeply concerning. “Eighteen lives lost in just five days is alarming. These are families torn apart,not mere statistics,” said MEC Diale-Tlabela. The MEC urged motorists to exercise caution and look out for pedestrians, who remain the most vulnerable road users. “Our pedestrians are dying at an unacceptable rate. Drivers must slow down, remain alert, and share the road safely,” she said. She added that while enforcement has been intensified across high-risk corridors, citizen behaviour remains key. 

“Law enforcement is on the ground, but safety ultimately depends on each of us. We cannot police every stretch of road,” she said. The Department will continue monitoring critical routes and issue updates as part of the Festive Season Road Safety Campaign

MAKE_KASI_GREAT©®™



Youth Employment Service (YES ) 200 000 Jobs Celebration

KASIBC_AFRICA©®™ 

CHANON LECODEY MERRICKS ONLINE_EDITOR©®™

Youth Employment Service (YES ) 200 000 Jobs Celebration 


President Cyril Ramaphosa delivers a keynote address at the Youth Employment Service (YES ) 200 000 Jobs Celebration held at the GIBS Business School in Illovo, Johannesburg.

The celebration is held under the theme “Impact Multiplied. Futures Unlocked,” marking a major milestone for South Africa’s largest private-sector-funded youth employment initiative.


The event highlights YES’s achievement of placing over 200 000 young South Africans in quality 12-month work opportunities, supported by more than 1 900 corporate partners across the country.

The programme showcases the transformative impact of YES through digital skills development, entrepreneurship pathways, and alumni who have gone on to establish small businesses contributing to economic growth. 

MAKE_KASI_GREAT©®™



Free State Provincial Men’s Indaba

KASIBC_AFRICA©®™ 

CHANON LECODEY MERRICKS

ONLINE_EDITOR©®™

Free State Provincial Men’s Indaba


In his address President Ramaphosa said South Africa needs Men’s Indaba’s and organised dialogues with men and boys across the country, with regularity, not just during the 16 Days of Activism campaign

"South Africa needs men who have respect for women, who are compassionate, accountable, and strong in character, not with their fists. We need men who are protectors of women, not perpetrators".

The event  brought together over 4,500 participants from diverse sectors, including government, political parties, faith-based organizations, the sports fraternity, civil society, and young men from across the province.

MAKE_KASI_GREAT©®™